I’m Genel Bolaji, the founder of Moon Mama, a registered nurse and mother who is passionate about supporting women and families through some of life’s most transformative seasons.

My professional journey began in maternity care, where I worked as a maternity care assistant supporting pregnant women, mothers, babies and their families. It was through this experience that my passion for maternal care grew and inspired me to pursue a degree in nursing.

During my nursing studies, I also worked as a mental health care assistant. This experience gave me a deeper understanding of the important connection between our physical and emotional wellbeing, and reinforced my belief that mothers and families need support that considers the whole person.

After qualifying as a registered nurse, I began my nursing career in Emergency Care. Working with patients of all ages, from babies and children to older adults, allowed me to develop a broad range of clinical knowledge and experience while working alongside some truly wonderful healthcare professionals.

Becoming a mother brought a whole new dimension to my understanding of care, wellbeing and family life. I discovered that although motherhood can be incredibly beautiful and rewarding, it can also be overwhelming, exhausting and full of uncertainty — especially when you're navigating it for the first time.

My own experience of motherhood inspired me to create Moon Mama: a place where mothers can feel seen, supported, informed and encouraged.

Moon Mama has grown into a wider family wellness space, bringing together my professional healthcare background, my personal experience of motherhood and my passion for helping families thrive.

Through Moon Mama, you'll find practical resources, helpful information, empowering content and products designed to support you through different stages of family life.

As Moon Mama continues to grow, my vision is to create a trusted brand that supports families not just through pregnancy and early motherhood, but throughout the everyday journey of raising healthy, happy and confident children.

Whether you're preparing for your first baby, navigating the early years of motherhood, looking for practical family resources, or simply trying to find small ways to nourish yourself and your family, you're welcome here.

Moon Mama is a place to learn, connect, grow and feel supported — without the pressure to be a perfect mother.

Because motherhood doesn't have to be navigated alone.

With love,
Genel x
Founder of Moon Mama

Our Mission

Nourish, Support & Grow

Nourish mothers and families with products and choices that support everyday wellbeing.
Support mothers with practical knowledge, encouragement and resources they can trust.
Grow alongside families as they navigate the beautiful, challenging and ever-changing journey of parenthood.

Let's talk

Listening to your feedback makes me happy. Contact me if you have questions. I will get back to you shortly. Follow me on social networks.

Let's talk

support@moonmamastore.com